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Let me tell you a little tale. This tale begins in an ancient, frozen town at the bottom of the world. In this town, while burning a moldy couch for the heat, and slowly getting loopy off the noxious fumes from burning a couch inside, a couple of uni students decided to make a little blog for part of their Masters. That Masters, in Science Communication, looked at the way that the internet audience, referred to as spastic, junky goldfish, follow trends and importantly how to get them involved and reading science. So spastic, junkie goldfish this is that blog. Read it and obey. Obey the science.

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